//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sportmarketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
USA
Sports marketing
305
Professional sports
170
Profisport
170
Consumer behaviour
154
Konsumentenverhalten
154
Sport
111
Sports
111
Sport event
98
Sportveranstaltung
98
Brand management
90
Markenführung
90
United States
81
Sport organization
72
Sportorganisation
72
Football
71
Fußball
71
Sponsoring
70
Sponsorship
70
Brand image
59
Markenimage
59
Ball game
39
Ballsport
39
Social Web
36
Social web
36
Athletes
34
Beziehungsmarketing
34
Relationship marketing
34
Sportler
34
Internet marketing
28
Online-Marketing
28
Advertising effects
27
Werbewirkung
27
sport marketing
26
Arbeitsgruppe
24
Team
24
Marketing management
21
Marketingmanagement
21
Sport policy
21
more ...
less ...
Online availability
All
Undetermined
99
Type of publication
All
Article
310
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
322
Aufsatz in Zeitschrift
322
Collection of articles of several authors
12
Sammelwerk
12
Case study
5
Fallstudie
5
Interview
2
more ...
less ...
Language
All
English
322
Author
All
Greenwell, T. Christopher
10
Ballouli, Khalid
8
Drayer, Joris
8
Pedersen, Paul M.
7
Dwyer, Brendan
6
Greenhalgh, Greg
6
Heere, Bob
6
Ko, Yong Jae
6
Lee, Joon Sung
6
O'Reilly, Norm
6
Shapiro, Stephen L.
6
Séguin, Benoit
6
Bennett, Gregg
5
Byon, Kevin K.
5
Hambrick, Marion E.
5
Kent, Aubrey
5
Kwak, Dae Hee
5
McKelvey, Steve
5
Naraine, Michael L.
5
Simmons, Jason M.
5
Walker, Matthew
5
Asada, Akira
4
Bernthal, Matthew J.
4
Dees, Windy
4
Funk, Daniel C.
4
Jensen, Jonathan A.
4
Popp, Nels
4
Reams, Lamar
4
Richelieu, André
4
Baker, Thomas A., III.
3
Biscaia, Rui
3
DeGaris, Larry
3
Dickson, Geoff
3
Eddy, Terry
3
Ferreira, Mauricio
3
James, Jeffrey D.
3
Kang, Joon Ho
3
Kim, Yu Kyoum
3
Kunkel, Thilo
3
Lim, Choong Hoon
3
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
134
Journal of business research : JBR
133
International journal of sports marketing & sponsorship
129
Sport management review
119
European Sport management quarterly : ESMQ
106
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
97
Journal of advertising research
74
Journal of marketing
58
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
47
European journal of marketing : EJM
45
Journal of marketing management : MM
45
European journal of operational research : EJOR
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of retailing and consumer services
42
Psychology & marketing
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of brand management : an international journal
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
28
more ...
less ...
Source
All
ECONIS (ZBW)
322
Showing
1
-
10
of
322
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Assessing returns from new sport
marketing
opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
5
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
6
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
7
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
8
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
9
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
10
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->