//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportswear"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Sportbekleidung
6
Sportswear
6
Football
2
Fußball
2
Konsumentenverhalten
2
Sportmarketing
2
Sports marketing
2
USA
2
United States
2
Advertising effects
1
Athletes
1
Brand image
1
Brand management
1
Business history
1
Deutschland
1
Germany
1
Greece
1
Griechenland
1
Lebensstil
1
Licence
1
Lifestyle
1
Lizenz
1
Markenführung
1
Markenimage
1
Sponsoring
1
Sponsorship
1
Sport organization
1
Sportartikelbranche
1
Sporting goods industry
1
Sportler
1
Sportorganisation
1
Unternehmensgeschichte
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
1
English
1
Author
All
Backhaus, Christof
1
Evanschitzky, Heiner
1
Ohl, Fabien
1
Taks, Marijke
1
Woisetschläger, David
1
Published in...
All
International journal of sport management and marketing : IJSMM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of fashion marketing and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
The journal of product & brand management
2
European Sport management quarterly : ESMQ
1
International journal of Islamic marketing and branding
1
International journal of business and emerging markets : IJBEM
1
International journal of markets and business systems
1
Journal of economics & management strategy : JEMS
1
Journal of marketing management : MM
1
New developments and approaches in consumer behavior research
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
2
Secondary socialisation and the consumption of sporting goods: cross cultural dimensions
Ohl, Fabien
;
Taks, Marijke
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10003429086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->