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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Abeza, Gashaw"
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Abeza, Gashaw
O'Reilly, Norm
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International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
2
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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