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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Borowski, Jakub"
~person:"O'Reilly, Norm"
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International journal of sport management and marketing : IJSMM
Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
4
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
5
Assessing the impact of the 2012 European Football Chambionships on the Polish economy
Borowski, Jakub
;
Boratyński, Jakub
;
Cuerniak, Adam
; …
- In:
International journal of sport management and marketing …
13
(
2013
)
1/2
,
pp. 74-103
Persistent link: https://www.econbiz.de/10009790674
Saved in:
6
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
7
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
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