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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"DeGaris, Larry"
~subject:"Sponsorship"
~subject:"USA"
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International journal of sport management and marketing : IJSMM
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The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
2
Special issue: The management and
marketing
of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
3
Brand identification among stock car racing fans in the USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
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