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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Easter, Beth A."
~subject:"Brand management"
~subject:"USA"
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A collegiate athletic brand transformation: rebranding a Native American brand identity
Easter, Beth A.
;
Leoni, Edward
;
Wiles, Judy A.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10003653590
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