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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Greenhalgh, Greg"
~subject:"Sportmarketing"
~subject:"USA"
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Sportmarketing
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Consumer behaviour
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Arbeitsgruppe
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Ball game
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Expectation formation
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Kundenzufriedenheit
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MiLB
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Niche marketing strategy
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Nischenstrategie
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Private consumption
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Privater Konsum
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Rational expectations
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attendance intentions
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customer satisfaction
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expectancy disconfirmation
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expectations
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minor league baseball
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niche sport
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niche sports
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product attributes
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service encounter
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should expectations
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sport consumption
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team identification
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Greenhalgh, Greg
O'Reilly, Norm
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Séguin, Benoit
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Pedersen, Paul M.
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Richelieu, André
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Dickson, Geoff
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Greenwell, T. Christopher
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Hambrick, Marion E.
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Scheerder, Jeroen
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Sotiriadou, Popi
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Alonso, Abel Duarte
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Hill, Brad
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Kim, Ari
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Miloch, Kimberly S.
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Morse, Alan L.
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Naraine, Michael L.
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Pegoraro, Ann
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Ross, Stephen D.
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Roy, Donald P.
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International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Sport management review
1
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ECONIS (ZBW)
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Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
2
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
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