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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Hardin, Robin"
~subject:"Sportmarketing"
~subject:"USA"
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International journal of sport management and marketing : IJSMM
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Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
Saved in:
2
Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.
;
Hardin, Robin
;
Ruihley, Brody J.
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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