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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Séguin, Benoit"
~subject:"Guerilla-Marketing"
~subject:"United States"
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International journal of sport management and marketing : IJSMM
Journal of sport management : the official journal of the North American Society of Sport Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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