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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Yoh, Taeho"
~subject:"Sportmarketing"
~subject:"USA"
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International journal of sport management and marketing : IJSMM
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The influence of socialisation agents on the fan loyalty of Korean teens
Yoh, Taeho
;
Pai, Hao-ting
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10003921436
Saved in:
2
Exploring the effect of communication channels on sponsorship effectiveness : a case study of Super Bowl XLII
Choi, Yun Seok
;
Yoh, Taeho
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 75-93
Persistent link: https://www.econbiz.de/10009232474
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