//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Athletes
Markenimage
Celebrity endorsement
6
Celebrity-Werbung
6
Sportler
6
Sportmarketing
5
Sports marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sport
3
Sports
3
Advertising effects
2
Brand management
2
Markenführung
2
Werbewirkung
2
Advertising media
1
Brand extension
1
Brand image
1
Career development
1
Credibility
1
Crisis management
1
Football
1
Fußball
1
Gesundheitsvorsorge
1
Glaubwürdigkeit
1
Higher education institution
1
Hochschule
1
Karriereplanung
1
Krisenmanagement
1
Lance Armstrong
1
Markentransfer
1
Preventive care
1
Public relations
1
Serena Williams
1
Social Marketing
1
Social Web
1
Social marketing
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Behnoosh, Shima
1
Breuer, Christoph
1
Chung, Kyu-Soo
1
Dickson, Geoff
1
Felbert, Aaron von
1
Hambrick, Marion E.
1
Hwang, Geumchan
1
Liu, Jonathan
1
Mahoney, Tara Q.
1
Pearson, Michael N.
1
Tzoumaka, Eugenia
1
Wilson, Jonathan A. J.
1
Zarkada, Anna
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
4
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
2
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
3
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
4
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
5
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
6
"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.
;
Mahoney, Tara Q.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->