//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
Sponsoring
36
Sponsorship
36
United States
36
Markenimage
25
Social Web
23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
14
Sportmanagement
14
sport management
14
sports marketing
14
Event marketing
12
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
77
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
79
Author
All
O'Reilly, Norm
4
Richelieu, André
4
DeGaris, Larry
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Liu, Jonathan
2
Pons, Frank
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Séguin, Benoit
2
Wilson, Jonathan A. J.
2
Won, Doyeon
2
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
Alguacil, Mario
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Asada, Akira
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Baptista, João
1
Barbosa, Belem
1
Battenfield, Frederick L.
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Braedley, L. Anne
1
Breuer, Christoph
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carvalho, Cássia Liandra
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
719
The journal of brand management : an international journal
582
The journal of product & brand management
395
Journal of retailing and consumer services
354
SpringerLink / Bücher
294
Industrial marketing management : the international journal for industrial and high-tech firms
213
European journal of marketing : EJM
162
Psychology & marketing
162
International journal of hospitality management
160
Journal of marketing management : MM
150
Journal of marketing
139
Journal of travel and tourism marketing
139
Journal of marketing communications
132
Journal of advertising research
131
Asia Pacific journal of marketing and logistics
129
Tourism management : research, policies, practice
126
Journal of the Academy of Marketing Science
125
Marketing intelligence & planning
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
106
Working paper / National Bureau of Economic Research, Inc.
103
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
96
Sport marketing quarterly : preferred journal of the Sport Marketing Association
96
The IUP journal of brand management : IJBRM
95
Journal of global marketing
93
Journal of marketing research : JMR
90
International journal of internet marketing and advertising : IJIMA
89
Journal of fashion marketing and management
87
Marketing letters : a journal of research in marketing
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
International marketing review
80
Springer eBook Collection
80
Journal of international consumer marketing
79
Journal of promotion management : JPM
79
Business horizons
77
Journal of promotion management : innovations in planning and applied research
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
The journal of consumer marketing
73
Journal of hospitality marketing & management
72
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
6
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
7
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
8
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
9
The role of patriotism in the city-brand-sport-event relationship
Kapareliotis, Ilias
;
Voutsina, Katerina
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10012523266
Saved in:
10
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->