//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Professional sports"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Professional sports
Brand extension
4
Markentransfer
4
Sponsoring
3
Sponsorship
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
2018 PyeongChang Winter Games
1
Arbeitsgruppe
1
Athletes
1
Career development
1
Celebrity endorsement
1
Celebrity-Werbung
1
Football
1
Fußball
1
Karriereplanung
1
National culture
1
Nationalkultur
1
Netherlands
1
Niederlande
1
Olympic sponsorship
1
Profisport
1
Spezialkleidung
1
Sport
1
Sportler
1
Sports
1
Team
1
Workwear
1
attitude
1
brand image transfer
1
congruence
1
image transfer
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Alguacil, Mario
1
Byun, Jinsu
1
Choi, Kyu Ha
1
Ellis, Dana
1
Leopkey, Becca
1
Moreno, Ferran Calabuig
1
Santos, Manuel Alonso dos
1
Zinn, Kathleen
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
19
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->