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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Profisport"
~subject:"USA"
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Brand image
Profisport
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
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41
Fußball
41
Sport organization
39
Sportorganisation
39
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United States
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Markenimage
25
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sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
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sport management
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sports marketing
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Pedersen, Paul M.
4
DeGaris, Larry
3
Hallmann, Kirstin
3
Richelieu, André
3
Sotiriadou, Popi
3
Baker, Pamela Hudson
2
Baker, Robert E.
2
Casper, Jonathan M.
2
Greenwell, T. Christopher
2
Hambrick, Marion E.
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Kim, Yu Kyoum
2
Morse, Alan L.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Scheerder, Jeroen
2
Turner, Paul
2
Won, Doyeon
2
Yoh, Taeho
2
Abbott, Gavin
1
Afshari, Mostafa
1
Agrawal, Anand
1
Agyemang, Kwame J. A.
1
Alguacil, Mario
1
Alonso, Abel Duarte
1
Amato, Christie H.
1
Anderson, Arden J.
1
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1
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1
Annamalai, Balamurugan
1
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1
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1
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1
Babiak, Katherine
1
Babiak, Kathy
1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
491
The journal of brand management : an international journal
323
The journal of product & brand management
298
Journal of retailing and consumer services
234
Industrial marketing management : the international journal for industrial and high-tech firms
159
Sport marketing quarterly : preferred journal of the Sport Marketing Association
133
Journal of travel and tourism marketing
123
European journal of marketing : EJM
122
Psychology & marketing
122
International journal of hospitality management
118
Journal of sport management : the official journal of the North American Society of Sport Management
117
Tourism management : research, policies, practice
108
International journal of sports marketing & sponsorship
103
Journal of marketing
102
Asia Pacific journal of marketing and logistics
101
Working paper / National Bureau of Economic Research, Inc.
96
Sport management review
95
Journal of marketing communications
94
Marketing intelligence & planning
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of advertising research
91
Journal of marketing management : MM
90
Journal of the Academy of Marketing Science
90
SpringerLink / Bücher
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
European Sport management quarterly : ESMQ
84
Journal of global marketing
78
Journal of strategic marketing
73
The journal of consumer marketing
66
Journal of international consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing letters : a journal of research in marketing
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International marketing review
60
Journal of marketing research : JMR
60
Journal of hospitality marketing & management
58
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of business & industrial marketing
55
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ECONIS (ZBW)
129
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
5
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
6
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
7
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
8
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
9
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
10
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
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