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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Social Web"
~subject:"USA"
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Brand image
Social Web
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
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36
Sponsorship
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United States
36
Markenimage
25
Social web
23
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sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
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Sport management
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Sportmanagement
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sport management
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sports marketing
14
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78
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Hambrick, Marion E.
3
Pegoraro, Ann
3
Abeza, Gashaw
2
Clavio, Galen E.
2
DeGaris, Larry
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Naraine, Michael L.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Won, Doyeon
2
Zimmerman, Matthew H.
2
Agrawal, Anand
1
Agyemang, Kwame J. A.
1
Alguacil, Mario
1
Alonso, Abel Duarte
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Annamalai, Balamurugan
1
Argue, Evan
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Baptista, João
1
Barbosa, Belem
1
Battenfield, Frederick L.
1
Berdnikov, Maksim
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Breuer, Christoph
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
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1
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Published in...
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
726
Journal of retailing and consumer services
354
The journal of brand management : an international journal
349
The journal of product & brand management
325
Industrial marketing management : the international journal for industrial and high-tech firms
234
International journal of hospitality management
171
Tourism management : research, policies, practice
170
International journal of internet marketing and advertising : IJIMA
163
Journal of travel and tourism marketing
161
Psychology & marketing
155
Journal of marketing communications
152
SpringerLink / Bücher
144
European journal of marketing : EJM
140
Journal of marketing
140
Journal of marketing management : MM
130
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
121
Journal of the Academy of Marketing Science
120
Asia Pacific journal of marketing and logistics
118
Journal of advertising research
118
Marketing intelligence & planning
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of strategic marketing
102
Journal of global marketing
99
Journal of promotion management : innovations in planning and applied research
99
Technological forecasting & social change : an international journal
96
Working paper / National Bureau of Economic Research, Inc.
96
Business horizons
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Journal of hospitality marketing & management
93
International journal of advertising : the review of marketing communications
92
Cogent business & management
90
Sport marketing quarterly : preferred journal of the Sport Marketing Association
87
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
80
The journal of business & industrial marketing
79
Journal of international consumer marketing
78
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ECONIS (ZBW)
78
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
5
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
6
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
9
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
10
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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