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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Sponsoring"
~subject:"USA"
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Brand image
Sponsoring
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
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41
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41
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39
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36
Markenimage
25
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Social web
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Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
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Sport management
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sport management
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sports marketing
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86
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DeGaris, Larry
3
Dees, Windy
2
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2
Havard, Cody T.
2
Hill, Brad
2
Pons, Frank
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Séguin, Benoit
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Won, Doyeon
2
Abeza, Gashaw
1
Agyemang, Kwame J. A.
1
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1
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1
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1
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1
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1
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1
Baek, Woo-yeul
1
Bahng, Chang-ki
1
Baptista, João
1
Barros, Carlos Pestana
1
Battenfield, Frederick L.
1
Berardone, David
1
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1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
501
The journal of brand management : an international journal
324
The journal of product & brand management
299
Journal of retailing and consumer services
233
Industrial marketing management : the international journal for industrial and high-tech firms
160
European journal of marketing : EJM
130
Psychology & marketing
126
Journal of travel and tourism marketing
122
International journal of hospitality management
118
Tourism management : research, policies, practice
109
Journal of marketing
103
Asia Pacific journal of marketing and logistics
99
Journal of marketing communications
98
Sport marketing quarterly : preferred journal of the Sport Marketing Association
98
Working paper / National Bureau of Economic Research, Inc.
98
Journal of advertising research
95
Journal of marketing management : MM
95
Journal of the Academy of Marketing Science
94
SpringerLink / Bücher
93
Marketing intelligence & planning
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
Journal of global marketing
79
Journal of sport management : the official journal of the North American Society of Sport Management
74
Journal of strategic marketing
71
International journal of internet marketing and advertising : IJIMA
67
International journal of sports marketing & sponsorship
67
Journal of international consumer marketing
65
Marketing letters : a journal of research in marketing
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
The journal of consumer marketing
65
Journal of marketing research : JMR
61
International marketing review
60
Journal of promotion management : JPM
58
The journal of business & industrial marketing
58
Journal of hospitality marketing & management
57
International journal of advertising : the quarterly review of marketing communications
56
Journal of promotion management : innovations in planning and applied research
55
Cogent business & management
54
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ECONIS (ZBW)
86
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1
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
4
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
5
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
6
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
7
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
8
Ambush
marketing
and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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