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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Sport"
~subject:"USA"
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Brand image
Sport
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sports
64
Sport event
50
Sportveranstaltung
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44
Markenführung
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41
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41
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39
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39
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Social web
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sport marketing
19
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18
Online-Marketing
18
Sport policy
16
Sportpolitik
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Sport management
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sport management
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sports marketing
14
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O'Reilly, Norm
4
Séguin, Benoit
4
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3
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3
Sotiriadou, Popi
3
Baker, Pamela Hudson
2
Baker, Robert E.
2
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2
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2
Dickson, Geoff
2
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2
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2
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2
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2
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2
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2
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2
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2
Roy, Donald P.
2
Thibaut, Erik
2
Vos, Steven
2
Won, Doyeon
2
Abbott, Gavin
1
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Agyemang, Kwame J. A.
1
Alguacil, Mario
1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
503
The journal of brand management : an international journal
323
The journal of product & brand management
298
Journal of retailing and consumer services
234
Industrial marketing management : the international journal for industrial and high-tech firms
159
European journal of marketing : EJM
126
Psychology & marketing
123
Journal of travel and tourism marketing
122
International journal of hospitality management
119
Sport marketing quarterly : preferred journal of the Sport Marketing Association
114
Tourism management : research, policies, practice
111
Journal of sport management : the official journal of the North American Society of Sport Management
109
International journal of sports marketing & sponsorship
103
Sport management review
103
Journal of marketing
101
Asia Pacific journal of marketing and logistics
100
Working paper / National Bureau of Economic Research, Inc.
96
SpringerLink / Bücher
95
Journal of marketing communications
94
Marketing intelligence & planning
93
Journal of marketing management : MM
92
Journal of advertising research
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
90
Journal of the Academy of Marketing Science
90
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
Journal of global marketing
78
European Sport management quarterly : ESMQ
77
Journal of strategic marketing
72
The journal of consumer marketing
66
Journal of international consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
Journal of marketing research : JMR
62
International marketing review
60
Journal of hospitality marketing & management
58
Cogent business & management
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
54
The journal of business & industrial marketing
54
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ECONIS (ZBW)
110
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1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
6
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
7
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
8
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
9
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
10
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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