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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Sport organization"
~subject:"USA"
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Brand image
Sport organization
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
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44
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41
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41
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39
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36
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36
Markenimage
25
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Social web
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20
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20
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20
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20
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20
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20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
14
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14
sport management
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sports marketing
14
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Hallmann, Kirstin
3
Richelieu, André
3
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2
DeGaris, Larry
2
Greenwell, T. Christopher
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Hambrick, Marion E.
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
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2
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2
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2
Roy, Donald P.
2
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2
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2
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2
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2
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2
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1
Agyemang, Kwame J. A.
1
Alexander, Ted
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Basu, Rituparna
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
488
The journal of brand management : an international journal
324
The journal of product & brand management
298
Journal of retailing and consumer services
232
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
123
Psychology & marketing
122
European journal of marketing : EJM
121
International journal of hospitality management
118
Tourism management : research, policies, practice
108
Sport marketing quarterly : preferred journal of the Sport Marketing Association
104
Journal of marketing
101
Asia Pacific journal of marketing and logistics
99
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
Journal of the Academy of Marketing Science
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
88
Journal of sport management : the official journal of the North American Society of Sport Management
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
82
Journal of global marketing
78
International journal of sports marketing & sponsorship
72
Journal of strategic marketing
71
The journal of consumer marketing
66
Journal of international consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing letters : a journal of research in marketing
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Sport management review
63
International marketing review
60
Journal of marketing research : JMR
60
European Sport management quarterly : ESMQ
58
Journal of hospitality marketing & management
58
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of business & industrial marketing
54
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ECONIS (ZBW)
98
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1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
4
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
5
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
6
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
7
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
8
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
9
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
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