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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand management"
~subject:"Professional sports"
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Brand management
Professional sports
Athletes
6
Celebrity endorsement
6
Celebrity-Werbung
6
Sportler
6
Sportmarketing
5
Sports marketing
5
Consumer behaviour
3
Konsumentenverhalten
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Sports
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Lance Armstrong
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Breuer, Christoph
1
Chung, Kyu-Soo
1
Felbert, Aaron von
1
Hwang, Geumchan
1
Liu, Jonathan
1
Tzoumaka, Eugenia
1
Wilson, Jonathan A. J.
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
7
Journal of marketing communications
6
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sports marketing & sponsorship
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of sports economics
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Brand management in emerging markets : theories and practice
1
Business and Economic Research : BER
1
Corporate reputation review
1
Cutting edge international research
1
Dissertationen / Universität St. Gallen
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ECONIS (ZBW)
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
2
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
3
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
4
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
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