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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand management"
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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Gabler Edition Wissenschaft
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International journal of hospitality management
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Inventi impact: retailing & consumer services
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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American economic journal : a journal of the American Economic Association
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Arts and the market : AAM
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Asia-Pacific journal of management research and innovation
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Brand management in emerging markets : theories and practice
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Business and Economic Research : BER
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Corporate reputation review
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The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
2
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
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