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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand management"
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International journal of sport management and marketing : IJSMM
International journal of event and festival management
4
European Sport management quarterly : ESMQ
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of strategic marketing
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Brand management ; Vol. 4
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Corporate reputation review : an international journal
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The journal of brand management : an international journal
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Tourism and hospitality research : THR
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Tourism review : the official journal of the AIEST
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
2
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
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