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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Event marketing"
~subject:"Sportmarketing"
~subject:"USA"
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Event marketing
Sportmarketing
USA
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
Sponsoring
36
Sponsorship
36
United States
36
Brand image
25
Markenimage
25
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23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Relationship marketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
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Sport management
14
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14
sport management
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sports marketing
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O'Reilly, Norm
6
Séguin, Benoit
6
Pedersen, Paul M.
5
Richelieu, André
4
DeGaris, Larry
3
Dickson, Geoff
3
Greenwell, T. Christopher
3
Hambrick, Marion E.
3
Scheerder, Jeroen
3
Sotiriadou, Popi
3
Turner, Paul
3
Alonso, Abel Duarte
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
Casper, Jonathan M.
2
Chadwick, Simon
2
Dees, Windy
2
Desbordes, Michel
2
Filo, Kevin
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Hallmann, Kirstin
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Miloch, Kimberly S.
2
Morse, Alan L.
2
Naraine, Michael L.
2
Pegoraro, Ann
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schlesinger, Torsten
2
Schnitzer, Martin
2
Schwarz, Eric C.
2
Stewart, Bob
2
Strittmatter, Anna-Maria
2
Thibaut, Erik
2
Vos, Steven
2
Won, Doyeon
2
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International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
154
Journal of business research : JBR
148
Journal of sport management : the official journal of the North American Society of Sport Management
142
International journal of sports marketing & sponsorship
131
Sport management review
128
European Sport management quarterly : ESMQ
110
Industrial marketing management : the international journal for industrial and high-tech firms
101
Working paper / National Bureau of Economic Research, Inc.
97
SpringerLink / Bücher
78
Journal of advertising research
77
International journal of hospitality management
69
Journal of marketing
60
Journal of travel and tourism marketing
56
Journal of retailing and consumer services
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Tourism management : research, policies, practice
51
Journal of marketing management : MM
49
European journal of marketing : EJM
48
The journal of brand management : an international journal
48
Journal of the Academy of Marketing Science
47
Psychology & marketing
44
European journal of operational research : EJOR
43
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
The journal of services marketing
37
Journal of marketing theory and practice
36
Health marketing quarterly
34
Journal of hospitality marketing & management
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of global marketing
33
Journal of business ethics : JOBE
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
30
Business horizons
29
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ECONIS (ZBW)
173
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
5
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
6
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
Does home location put young athletes under pressure?
Kristiansen, Elsa
;
Schnitzer, Martin
;
Houlihan, Barrie
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012697144
Saved in:
9
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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