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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Relationship marketing"
~subject:"Sportmarketing"
~subject:"USA"
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Relationship marketing
Sportmarketing
USA
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
44
Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
Sponsoring
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Sponsorship
36
United States
36
Brand image
25
Markenimage
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Social Web
23
Social web
23
Athletes
20
Ball game
20
Ballsport
20
Beziehungsmarketing
20
Sportler
20
sport marketing
19
Internet marketing
18
Online-Marketing
18
Sport policy
16
Sportpolitik
16
Sport management
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Sportmanagement
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sport management
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sports marketing
14
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O'Reilly, Norm
6
Séguin, Benoit
6
Pedersen, Paul M.
5
Richelieu, André
4
DeGaris, Larry
3
Dickson, Geoff
3
Greenwell, T. Christopher
3
Hambrick, Marion E.
3
Scheerder, Jeroen
3
Sotiriadou, Popi
3
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3
Alexandris, Kostas
2
Alonso, Abel Duarte
2
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2
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2
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2
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2
Clavio, Galen E.
2
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2
Desbordes, Michel
2
Filo, Kevin
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Hallmann, Kirstin
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Miloch, Kimberly S.
2
Morse, Alan L.
2
Naraine, Michael L.
2
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2
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2
Roy, Donald P.
2
Schlesinger, Torsten
2
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2
Stewart, Bob
2
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2
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2
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Published in...
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
733
Journal of retailing and consumer services
608
Industrial marketing management : the international journal for industrial and high-tech firms
484
International journal of hospitality management
311
SpringerLink / Bücher
296
The journal of services marketing
240
The journal of business & industrial marketing
227
Journal of the Academy of Marketing Science
199
The service industries journal
195
Journal of strategic marketing
179
Journal of marketing
172
Sport marketing quarterly : preferred journal of the Sport Marketing Association
160
Journal of sport management : the official journal of the North American Society of Sport Management
144
Journal of travel and tourism marketing
143
International journal of electronic customer relationship management : IJECRM
141
The journal of brand management : an international journal
138
European journal of marketing : EJM
137
International journal of sports marketing & sponsorship
137
The journal of product & brand management
134
Journal of hospitality marketing & management
133
Journal of service research : JSR
133
Psychology & marketing
133
Sport management review
129
Tourism management : research, policies, practice
127
International journal of contemporary hospitality management
125
Asia Pacific journal of marketing and logistics
122
Journal of marketing management : MM
119
Journal of service management
117
Marketing intelligence & planning
117
Services marketing quarterly
116
European Sport management quarterly : ESMQ
111
Journal of retailing
111
Gabler Edition Wissenschaft
109
European journal of operational research : EJOR
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Cogent business & management
104
Working paper / National Bureau of Economic Research, Inc.
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Business horizons
94
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ECONIS (ZBW)
173
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1
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173
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Date (oldest first)
1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
5
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
6
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
9
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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