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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sponsorship"
~subject:"Sports"
~subject:"USA"
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Sponsorship
Sports
USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
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97
Consumer behaviour
72
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72
Sport
64
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50
Sportveranstaltung
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sport marketing
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18
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Sport policy
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sport management
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sports marketing
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4
Séguin, Benoit
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2
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
141
Journal of sport management : the official journal of the North American Society of Sport Management
108
Sport marketing quarterly : preferred journal of the Sport Marketing Association
105
Sport management review
101
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
98
International journal of sports marketing & sponsorship
91
Journal of advertising research
77
European Sport management quarterly : ESMQ
70
Journal of marketing
58
International journal of hospitality management
54
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
SpringerLink / Bücher
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
49
Psychology & marketing
47
European journal of marketing : EJM
45
European journal of operational research : EJOR
43
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
42
Journal of retailing and consumer services
42
Journal of advertising : official publication of the American Academy of Advertising
41
The journal of business & industrial marketing
41
The journal of brand management : an international journal
39
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
Services marketing quarterly
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of global marketing
33
Journal of business ethics : JOBE
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
29
The journal of product & brand management
29
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ECONIS (ZBW)
113
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1
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
5
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
6
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
7
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
8
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
9
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
10
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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