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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sponsorship"
~subject:"USA"
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USA
Sportmarketing
157
Sports marketing
157
Professional sports
97
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72
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DeGaris, Larry
3
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Ross, Stephen D.
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Roy, Donald P.
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Séguin, Benoit
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Won, Doyeon
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
129
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
98
Journal of advertising research
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
Journal of marketing
58
Journal of sport management : the official journal of the North American Society of Sport Management
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
49
Journal of marketing management : MM
47
Psychology & marketing
46
European journal of marketing : EJM
45
International journal of sports marketing & sponsorship
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of retailing and consumer services
40
The journal of business & industrial marketing
40
Sport management review
39
The journal of brand management : an international journal
39
Journal of marketing theory and practice
36
Journal of travel and tourism marketing
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Services marketing quarterly
34
Journal of global marketing
33
The journal of services marketing
33
Journal of business ethics : JOBE
32
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
The journal of product & brand management
29
Journal of marketing research : JMR
28
Business horizons
27
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ECONIS (ZBW)
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11
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
12
Collaborative
marketing
at the NWCA National Duals
Cooper, Coyte G.
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
Saved in:
13
An advancement in the study of
marketing
partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.
;
Head, David
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
Saved in:
14
Technology segmentation for
marketing
: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn
;
Judson, Kimberly M.
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
Saved in:
15
Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
Saved in:
16
The recreational sport participation scale : development, testing and practical application
Mueller, Thomas S.
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 144-158
Persistent link: https://www.econbiz.de/10009739380
Saved in:
17
Special issue: The management and
marketing
of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
18
Motivating factors influencing college students' participation in charity sport events
Won, Doyeon
;
Park, Meungguk
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 296-321
Persistent link: https://www.econbiz.de/10008810217
Saved in:
19
Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Nguyen, Sheila N.
;
Menzies, Jane L.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 106-130
Persistent link: https://www.econbiz.de/10008650621
Saved in:
20
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
Saved in:
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