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~isPartOf:"International journal of sport management and marketing : IJSMM"
~type_genre:"Fallstudie"
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Fallstudie
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Alonso, Abel Duarte
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International journal of sport management and marketing : IJSMM
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
33
Harvard-Business-Manager : das Wissen der Besten
31
Gabler Edition Wissenschaft
22
The journal of business & industrial marketing
19
City branding : theory and cases
18
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Cases on strategic social media utilization in the nonprofit sector
9
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
The marketing review
8
Tourism management : research, policies, practice
8
Customer-centric marketing strategies : tools for building organizational performance
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ECONIS (ZBW)
4
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1
Engaging Australian Rules Football fans with social media : a case study
Hopkins, John L.
- In:
International journal of sport management and marketing …
13
(
2013
)
1/2
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009790662
Saved in:
2
Emotional engagement and experiential
marketing
: a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
Saved in:
3
How athletes build their brands
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 106-124
Persistent link: https://www.econbiz.de/10009575302
Saved in:
4
"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
O'Shea, Michelle A.
;
Alonso, Abel Duarte
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009707207
Saved in:
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