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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"International sports marketing : principles and perspectives"
~subject:"Sportmanagement"
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Sportmanagement
Sportmarketing
128
Sports marketing
128
Professional sports
112
Profisport
112
Sport
94
Sports
94
Consumer behaviour
87
Konsumentenverhalten
87
Sport event
59
Sportveranstaltung
59
Sponsoring
49
Sponsorship
48
Sport organization
48
Sportorganisation
48
Football
42
Fußball
42
Brand management
27
Markenführung
27
Advertising effects
21
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21
Internet marketing
18
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18
China
17
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Social web
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Calabuig Moreno, Ferran
3
Santos, Manuel Alonso dos
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Bühler, André W.
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González-Serrano, María Huertas
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Nufer, Gerd
2
Cepeda-Carrión, Gabriel
1
Chiu, Weisheng
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Cho, Heetae
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1
Ringle, Christian M.
1
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1
Sánchez-Franco, Manuel J.
1
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1
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International journal of sports marketing & sponsorship
International sports marketing : principles and perspectives
Journal of sport management : the official journal of the North American Society of Sport Management
49
Sport management review
38
International journal of sport management and marketing : IJSMM
33
European Sport management quarterly : ESMQ
27
Managing sport business : an introduction
10
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
8
Sports management as an emerging economic activity : trends and best practices
8
Blickpunkt Sportmanagement
6
Sportmanagement : SPM
6
Springer eBook Collection
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Sage library of tourism, hospitality and leisure
4
Sport management in the Middle East : a case study analysis
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
Economic research
3
Foundations of sport management
3
Innovation: organization & management : IOM
3
Management-Reihe Corporate Social Responsibility
3
Routledge research in sport business and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The global sport economy : contemporary issues
3
Arbeitsbericht / Institut für Organisation und Personal der Universität Bern
2
De Gruyter eBook-Paket BWL und VWL
2
Discussion paper
2
Edition Sport, Ökonomie, Wissenschaft
2
European journal of international management : EJIM
2
Gender in management : an international journal
2
IME Working Paper
2
International journal of sport finance
2
Journal of business research : JBR
2
Optimal strategies in sports economics and management
2
Routledge international handbooks
2
Sport management series
2
Sportmanagement
2
Springer eBooks / Business and Economics
2
Technological forecasting & social change : an international journal
2
Who owns football? : the governance and management of the club game worldwide
2
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ECONIS (ZBW)
7
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7
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
The knowledge structure of corporate social responsibility in
sport
management : a retrospective bibliometric analysis
Chiu, Weisheng
;
Cho, Heetae
;
Won, Doyeon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 771-792
Persistent link: https://www.econbiz.de/10014381125
Saved in:
3
Special issue:
sport
management using partial least squares structural equation modeling (PLS-SEM)
Cepeda-Carrión, Gabriel
(
ed.
);
Hair, Joseph F.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013369893
Saved in:
4
Guest editorial:
sport
management, marketing and innovation
Santos, Manuel Alonso dos
;
Calabuig Moreno, Ferran
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 857-862
Persistent link: https://www.econbiz.de/10013370509
Saved in:
5
Special issue:
sport
management, marketing, and innovation
Santos, Manuel Alonso dos
(
ed.
);
Calabuig Moreno, Ferran
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013370514
Saved in:
6
Marketing in sports
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 21-53)
.
2014
Persistent link: https://www.econbiz.de/10010246764
Saved in:
7
International sports marketing : introduction and perspectives
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 3-20)
.
2014
Persistent link: https://www.econbiz.de/10010246771
Saved in:
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