//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer attitudes"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer attitudes
Markenführung
Internet marketing
67
Online-Marketing
67
Social Web
36
Social web
36
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
19
Sportmarketing
17
Sports marketing
17
Brand image
14
Markenimage
14
Professional sports
14
Profisport
14
social media
14
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Werbewirkung
9
Social media
8
Advertising
7
Customer integration
7
Football
7
Fußball
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Werbung
6
Social network
5
Soziales Netzwerk
5
Sponsoring
5
Sponsorship
5
Sport event
5
Sportveranstaltung
5
Confidence
4
Facebook
4
Innovation
4
Online retailing
4
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Conference paper
1
Konferenzbeitrag
1
Language
All
English
21
Author
All
Anagnostopoulos, Christos
1
Baena, Verónica
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chadwick, Simon
1
Chen, Junsong
1
Cianfrone, Beth A.
1
Crespo, Cátia Fernandes
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Ferreira, Alcina Gaspar
1
Garrod, Brian
1
Gironda, John T.
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Kellison, Timothy B.
1
Korgaonkar, Pradeep K.
1
Lacey, Russell
1
Lin, Shan
1
Mendes, Cédric
1
Meneses, Rita W.
1
Meuli, Paul G.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Parganas, Petros
1
Pedersen, Per Egil
1
Quinton, Sarah
1
Richard, James E.
1
Ross, William T.
1
Sashittal, Hemant Chaitanya
1
Scheinbaum, Angeline Close
1
Sears, Jackson
1
Solem, Birgit Andrine Apenes
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of marketing management : MM
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
46
Journal of retailing and consumer services
40
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Marketing intelligence & planning
20
Cogent business & management
19
Journal of promotion management : JPM
18
Business horizons
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
SpringerLink / Bücher
13
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of fashion marketing and management
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of strategic marketing
11
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
International journal of consumer studies
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
8
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
9
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->