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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Profisport"
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Celebrity endorsement
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
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International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
International journal of sport management and marketing : IJSMM
3
Journal of sports economics
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European Sport management quarterly : ESMQ
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics and finance
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Journal of marketing communications
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Market : review for marketing theory and practice
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Marketing letters : a journal of research in marketing
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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Review of managerial science
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Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
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Towards a knowledge-based society in Europe : 10th International Conference on Policies of Economic and Social Development, Sofia, October 5 to 7, 2007
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Young consumers : insight and ideas for responsible marketers
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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