//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Babaei, Mehdi"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ambush marketing
1
Brand management
1
Brands
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Networks
1
Partnerships
1
Professional sports
1
Profisport
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport event
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports
1
Sports marketing
1
Sportveranstaltung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Babaei, Mehdi
Liu, Dongfeng
5
Biscaia, Rui
2
Correia, Abel
2
Desbordes, Michel
2
Kaplanidou, Kyriaki
2
Kim, Yu Kyoum
2
Ko, Yong Jae
2
Matsuoka, Hirotaka
2
Popp, Nels
2
Stotlar, David
2
Walker, Matthew
2
Yim, Brian H.
2
Abdolmaleki, Hossein
1
Ahn, Taesoo
1
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Allan, David
1
Almeida, Victor Manoel Cunha de
1
Ap, John
1
Balliauw, Matteo
1
Barajas, Angel
1
Bauman, Lois
1
Becerra, Mario
1
Boronczyk, Felix
1
Bradish, Cheri
1
Breuer, Christoph
1
Brown, Brandon
1
Bukstein, Scott
1
Burton, Nicholas
1
Byon, Kevin K.
1
Calapez, André
1
Chanavat, Nicolas
1
Chang, Yonghwan
1
Chatziefstathiou, Dikaia
1
Chen, Chen-yueh
1
Cheong, Yunjae
1
Chien, P. Monica
1
Chitiyo, Morgan
1
Cho, Chang-hoan
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->