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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Management-Reihe Corporate Social Responsibility"
~subject:"Brand management"
~subject:"Sponsorship"
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Brand management
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Sport
95
Sports
95
Sportmarketing
72
Sports marketing
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Consumer behaviour
50
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50
Professional sports
50
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International journal of sports marketing & sponsorship
Management-Reihe Corporate Social Responsibility
Journal of sport management : the official journal of the North American Society of Sport Management
24
European Sport management quarterly : ESMQ
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
21
International journal of sport management and marketing : IJSMM
19
Sport management review
19
Journal of business research : JBR
14
European journal of marketing : EJM
6
Sport, Business and Management : an international journal ; SBM
6
International journal of sport finance
5
SpringerLink / Bücher
5
Europäische Hochschulschriften / 5
4
Sport business insights
4
Springer eBook Collection
4
Critical explorations
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Asia Pacific journal of marketing and logistics
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of business strategy
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing research : JMR
2
Journal of service theory and practice : JSTP
2
Journal of vacation marketing
2
Marken- und Produktmanagement
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Research
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
8
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
CSR und Sportmanagement : jenseits von Sieg und Niederlage : Sport als gesellschaftliche Aufgabe verstehen und umsetzen
Hildebrandt, Alexandra
(
ed.
)
-
2019
-
2., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012050764
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