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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~language:"eng"
~subject:"Brand image"
~subject:"Sports marketing"
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Search: subject_exact:"Werbung mit Prominenten"
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Brand image
Sports marketing
Celebrity endorsement
11
Celebrity-Werbung
11
Advertising effects
9
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
5
Sportmarketing
4
Brand management
3
Endorsement
3
Markenführung
3
Brand extension
2
Internet marketing
2
Markentransfer
2
Online-Marketing
2
Professional sports
2
Profisport
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Advertising
1
Advertising contexts
1
Associative memory network model
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Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
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Attitude
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Banner advertisement
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Brand engagement
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Brand extensions
1
Brand personality
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Celebrities
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Cognition
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Cognitive dissonance
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Endorsements
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Human brand extensions
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Brigham, Christopher
1
Chang, Kyungro
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Chen, Chen-yueh
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kim, Dae Yeon
1
Kim, Taehee
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Kok Wei Khong
1
Koo, Jakeun
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
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Mendes, Cédric
1
Nisbett, Gwen S.
1
Pansari, Anita
1
Park, Jaejin
1
Roy, Subhadip
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Wu, You Li
1
Yi, U-yŏng
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International journal of sports marketing & sponsorship
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
The journal of brand management : an international journal
6
International journal of sport management and marketing : IJSMM
5
Journal of advertising research
5
Young consumers : insight and ideas for responsible marketers
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
European journal of marketing : EJM
3
Global business review
3
Journal of marketing management : MM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Tourism management perspectives : TMP
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
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ECONIS (ZBW)
9
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
5
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
8
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
9
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
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