//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Social Science & Medicine"
~person:"Ko, Yong Jae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Physical activity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sport
4
Sports
4
Sportmarketing
3
Sports marketing
3
Professional sports
2
Profisport
2
Sport organization
2
Sportorganisation
2
Analysis of variance
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsgruppe
1
Börsenkurs
1
Confidence
1
Consumer behaviour
1
Corporate reputation
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Ereignisstudie
1
Event study
1
Firmenimage
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet
1
Konsumentenverhalten
1
LPGA
1
Motivation
1
NASCAR
1
PGA
1
Reputation
1
Share price
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
Team
1
Varianzanalyse
1
Vertrauen
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ko, Yong Jae
Biscaia, Rui
4
Zhang, James J.
4
Desbordes, Michel
3
Matsuoka, Hirotaka
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Astell-Burt, Thomas
2
Breuer, Christoph
2
Byon, Kevin K.
2
Claussen, Cathryn L.
2
Correia, Abel
2
De Bourdeaudhuij, Ilse
2
Deforche, Benedicte
2
Du, James
2
Frank, Lawrence D.
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Jones, Andy
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Nadeau, John
2
Parra, Diana C.
2
Pons, Frank
2
Rind, Esther
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Schwarzenberger, Veronika
2
Stotlar, David
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Social Science & Medicine
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
2
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
3
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
4
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->