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~isPartOf:"International journal of sports marketing & sponsorship"
~language:"eng"
~subject:"Fernsehwerbung"
~subject:"Werbung"
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Fernsehwerbung
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Advertising effects
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Sport event
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Sportmarketing
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Sports marketing
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3
Television advertising
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Werbewirkung
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Allan, David
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Cheong, Yunjae
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Kim, Kihan
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Li, Dan
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Tryce, Stephanie A.
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International journal of sports marketing & sponsorship
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing communications
18
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
2
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
3
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
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