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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Abdolmaleki, Hossein"
~person:"Byon, Kevin K."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Professional sports
2
Profisport
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Ambush marketing
1
Brand management
1
Brands
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China
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Chinese professional sport
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Health and fitness functions
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Knowledge acquisition
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Markenführung
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Networks
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PLS-SEM
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Partnerships
1
Physical activity
1
Pull factor
1
Push factor
1
Sponsoring
1
Sponsorship
1
Sport consumption
1
Sport event
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Sport organization
1
Sportorganisation
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Sportveranstaltung
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TAM
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Table tennis
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Wrist-worn wearables
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Abdolmaleki, Hossein
Byon, Kevin K.
Pedersen, Paul M.
3
Ahn, Taesoo
2
Biscaia, Rui
2
Breuer, Christoph
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
Kwak, Dae Hee
2
Matsuoka, Hirotaka
2
Mohammadi, Sardar
2
Schwarzenberger, Veronika
2
Suh, Young Ik
2
Williams, Antonio S.
2
Yim, Brian H.
2
Ahn, Dohyun
1
Aiken, K. Damon
1
Almeida, Victor Manoel Cunha de
1
Alon, Anat Toder
1
Alpert, Frank
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Anderson, Austin
1
Babaei, Mehdi
1
Bareket-Bojmel, Liad
1
Boronczyk, Felix
1
Burgess, Brigitte
1
Calapez, André
1
Campbell, Richard M.
1
Carvalho, Maria José
1
Centracchio, Brett
1
Chang, Kyungro
1
Chang, Wen Hsin
1
Chen, Lung Hung
1
Cheong, Yunjae
1
Claussen, Cathryn L.
1
Cornwell, T. Bettina
1
Correia, Abel
1
Cottingham, Michael
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
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