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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Barget, Eric"
~person:"Ehrmann, Michael"
~person:"Ko, Yong Jae"
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Sport event
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Sportveranstaltung
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Advertising
1
Advertising effects
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Ankündigungseffekt
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Börsenkurs
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event study analysis
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image congruence
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Barget, Eric
Ehrmann, Michael
Ko, Yong Jae
Liu, Dongfeng
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Kim, Yu Kyoum
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International journal of sports marketing & sponsorship
Managing service quality : MSQ ; an international journal
3
DNB working paper
2
De Nederlandsche Bank Working Paper
2
Asia Pacific journal of marketing and logistics
1
ECB Working Paper
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
Journal of consumer behaviour : an international research review
1
Journal of money, credit and banking : JMCB
1
Journal of nonprofit & public sector marketing
1
Review of finance : journal of the European Finance Association
1
Revue d'économie politique
1
Revue d'économie régionale & urbaine : RERU
1
Région et développement
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Staff working paper / Bank of Canada
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Working paper series / European Central Bank
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The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
2
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
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