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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Beasley, Fred"
~person:"Dickson, Geoff"
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Beasley, Fred
Dickson, Geoff
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
1
Sport management review
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ECONIS (ZBW)
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
3
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
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