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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Byon, Kevin K."
~person:"Cheong, Yunjae"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Professional sports
2
Profisport
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Advertising effects
1
Auslandsinvestition
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China
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Chinese professional sport
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Fernsehen
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Foreign investment
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Health and fitness functions
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Knowledge acquisition
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Management
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Motivation
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Organisation
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Organization
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PLS-SEM
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Physical activity
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Pull factor
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Push factor
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Sport consumption
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Sport policy
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Sportpolitik
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TAM
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Table tennis
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Television
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Werbewirkung
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Wrist-worn wearables
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motivational response
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sports advertising
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sports broadcasting
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sports spectatorship
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Byon, Kevin K.
Cheong, Yunjae
Pedersen, Paul M.
3
Ahn, Taesoo
2
Biscaia, Rui
2
Breuer, Christoph
2
Greenwell, T. Christopher
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Ha, Jae-Pil
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Hyde, Kenneth
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Kwak, Dae Hee
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Matsuoka, Hirotaka
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Mohammadi, Sardar
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Schwarzenberger, Veronika
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Suh, Young Ik
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Williams, Antonio S.
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Yim, Brian H.
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Abdolmaleki, Hossein
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Ahn, Dohyun
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Almeida, Victor Manoel Cunha de
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Alon, Anat Toder
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Alpert, Frank
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Anderson, Austin
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Babaei, Mehdi
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Bareket-Bojmel, Liad
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Burgess, Brigitte
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Chang, Kyungro
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
2
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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