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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Ferreira, Alcina Gaspar"
~person:"Hur, Youngjin"
~person:"Wu, You Li"
~subject:"Online-Marketing"
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Online-Marketing
Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Endorsement
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Athletes
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Ferreira, Alcina Gaspar
Hur, Youngjin
Wu, You Li
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Kim, Dae Yeon
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International journal of sports marketing & sponsorship
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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