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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Sportveranstaltung"
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Brand extension
Sportveranstaltung
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
Netherlands
4
Niederlande
4
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10
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Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Desbordes, Michel
1
Dickson, Geoff
1
Funk, Dan
1
Fyrberg, Anna
1
Kim, Taehee
1
Koo, Jakeun
1
Lee, Yohan
1
Leng, Ho Keat
1
Mohammadi, Sardar
1
Mondt, Ali B.
1
Morse, Alan
1
Robinson, Tom
1
Rumpf, Christopher
1
Seo, Hyo Min
1
Shapiro, Stephen L.
1
Soheili, Behzad
1
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Published in...
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International journal of sports marketing & sponsorship
The journal of brand management : an international journal
29
Journal of business research : JBR
26
The journal of product & brand management
21
Psychology & marketing
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
European journal of marketing : EJM
13
International journal of sport management and marketing : IJSMM
11
Brand management ; Vol. 3
10
European Sport management quarterly : ESMQ
10
Journal of the Academy of Marketing Science
10
Sport management review
8
SpringerLink / Bücher
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Research
6
The IUP journal of brand management : IJBRM
6
Innovatives Markenmanagement
5
Journal of strategic marketing
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
International journal of hospitality management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing : MAR
4
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ECONIS (ZBW)
10
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1
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10
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1
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
3
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
4
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of
brand
image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
7
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
8
Winning the Olympic marketing game : recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Robinson, Tom
;
Bauman, Lois
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10003761154
Saved in:
9
The Olympic Equestrian Games :
brand
collaboration and associations within a destination and a sports event
Fyrberg, Anna
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003761156
Saved in:
10
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
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