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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Future intention"
~subject:"Sportmarketing"
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Future intention
Sportmarketing
Celebrity endorsement
11
Celebrity-Werbung
11
Advertising effects
9
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Sports marketing
4
Brand management
3
Endorsement
3
Markenführung
3
Brand extension
2
Internet marketing
2
Markentransfer
2
Online-Marketing
2
Professional sports
2
Profisport
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Banner advertisement
1
Brand engagement
1
Brand extensions
1
Brand personality
1
Celebrities
1
Cognition
1
Cognitive dissonance
1
Congruity
1
Endorsements
1
Human brand extensions
1
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English
4
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Brigham, Christopher
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kim, Dae Yeon
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Pansari, Anita
1
Roy, Subhadip
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Yi, U-yŏng
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International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
5
Journal of sport management : the official journal of the North American Society of Sport Management
2
Organizations and markets in emerging economies
2
Young consumers : insight and ideas for responsible marketers
2
European Sport management quarterly : ESMQ
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of economics and finance
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sports economics
1
Managing sport business : an introduction
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
Sportkommunikation
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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1
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
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