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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Markenimage
Sportmarketing
30
Sports marketing
30
Advertising effects
29
Werbewirkung
29
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Professional sports
17
Profisport
17
Sponsoring
15
Sponsorship
15
Brand management
14
Markenführung
14
Sport event
14
Sportveranstaltung
14
Brand image
13
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13
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13
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Celebrity-Werbung
11
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Aufsatz in Zeitschrift
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13
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Anagnostopoulos, Christos
1
Baena, Verónica
1
Chadwick, Simon
1
Chang, Kyungro
1
Cianfrone, Beth A.
1
Hwang, Yongjin
1
Kellison, Timothy B.
1
Kim, Taehee
1
Kok Wei Khong
1
Koo, Jakeun
1
Lacey, Russell
1
Lee, Jung-Gyo
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Mischler, Sarah
1
Nagel, Mark S.
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1
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Sears, Jackson
1
Seo, Hyo Min
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Wang, Michael Chih-Hung
1
Wang, Xi
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Watanabe, Nicholas Masafumi
1
Wu, You Li
1
Xu, Yulan
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You, Xinyi
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International journal of sports marketing & sponsorship
Journal of business research : JBR
104
The journal of product & brand management
66
The journal of brand management : an international journal
54
Journal of marketing communications
49
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
35
International journal of advertising : the quarterly review of marketing communications
34
Psychology & marketing
32
International journal of advertising : the review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
Asia Pacific journal of marketing and logistics
26
International marketing review
26
Journal of promotion management : innovations in planning and applied research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of advertising research
24
European journal of marketing : EJM
22
Journal of global marketing
22
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of international consumer marketing
18
Journal of international marketing
18
Marketing letters : a journal of research in marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
Journal of marketing management : MM
15
International journal of hospitality management
14
Journal of marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
International journal of consumer studies
10
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
European journal of marketing
9
International journal of electronic marketing and retailing : IJEMR
9
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ECONIS (ZBW)
13
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
4
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
5
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
6
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
7
The impact of celebrity-
advertising
context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
9
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
10
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
1
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