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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Olympic Games"
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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