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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sport"
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Sport
Advertising effects
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Sportmarketing
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Consumer behaviour
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
8
International journal of sport management and marketing : IJSMM
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
3
Markenkommunikation und Beziehungsmarketing
3
Sport management review
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Sport, Business and Management : an international journal ; SBM
2
SpringerLink / Bücher
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Deutsche Hochschulschriften : DHS
1
Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business case studies
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Springer Gabler Research
1
Springer eBook Collection
1
The IUP journal of brand management : IJBRM
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
5
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
6
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
7
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
8
Selection of leveraging strategies by national Olympic sponsors : a proposed model
Davies, Fiona
;
Tsiantas, Georgios
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003761152
Saved in:
9
The Olympic Equestrian Games : brand collaboration and associations within a destination and a sports event
Fyrberg, Anna
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003761156
Saved in:
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