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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Internet marketing
135
Online-Marketing
135
Consumer behaviour
81
Konsumentenverhalten
81
Social Web
73
Social web
73
Viral marketing
30
Virales Marketing
30
E-commerce
28
Electronic Commerce
28
Online retailing
28
Online-Handel
28
social media
28
Relationship marketing
26
Advertising
23
Brand management
23
Markenführung
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Werbung
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Advertising effects
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20
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18
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marketing
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social media marketing
8
trust
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26
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Aufsatz in Zeitschrift
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26
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26
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Abedin, Babak
1
Alturas, Bráulio
1
Ananda S
1
Anubha
1
Awan, Mahmood A.
1
Bhatt, Anil
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Chawla, Deepak
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Costa, Sara Morgado da
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Deng, Xuefei Nancy
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Ho, Han Chiang
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Huckabee, Allen
1
Husain, Uvesh
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Högberg, Karin
1
Islam, Jamid Ul
1
Jafarzadeh, Hamed
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Javed, Sarfaraz
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Ji, Shaobo
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Kanellis, Panagiotis
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1
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1
Matin, Arian
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International journal of technology marketing : IJTMkt
Journal of internet commerce
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Cogent business & management
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
The journal of business & industrial marketing
10
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
International marketing review
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of services marketing
8
Electronic commerce research
7
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ECONIS (ZBW)
26
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
6
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
7
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
8
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
9
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
10
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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