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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing education : JME"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
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marketing
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International journal of technology marketing : IJTMkt
Journal of marketing education : JME
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Gabler Edition Wissenschaft
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International journal of islamic marketing and branding
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Marketing theory
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of wine business research : IJWBR
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Journal of marketing management : MM
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International journal of internet marketing and advertising : IJIMA
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Business horizons
10
Journal of Islamic marketing
10
Cogent business & management
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European journal of marketing : EJM
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Journal of retailing and consumer services
9
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of modelling in management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Lehrbuch
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The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
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Edward Elgar E-Book Archive
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Journal of fashion marketing and management
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Journal of historical research in marketing
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ECONIS (ZBW)
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1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
3
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
4
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
5
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
6
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
7
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
8
Getting real about suicide prevention in the classroom and beyond : using a classroom simulation to create communications for at-risk individuals
Bal, Anjali S.
;
Weidner, Kelly
;
Leeds, Christopher
; …
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011537307
Saved in:
9
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
10
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
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