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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
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Marketing management
162
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Brem, Alexander
3
Heerde, Harald J. van
3
Melanthiou, Yioula
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Simkin, Lyndon
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Ardley, Barry
2
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Eliashberg, Jehoshua
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Kumar, V.
2
Melewar, T. C.
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2
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Sudhir, K.
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Thrassou, Alkis
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Vrontis, Demetris
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1
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International journal of technology marketing : IJTMkt
Journal of marketing research : JMR
Marketing intelligence & planning
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
96
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
Business horizons
52
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International marketing review
45
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
The journal of product & brand management
41
Cogent business & management
40
Games and economic behavior
40
International journal of production economics
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
39
Management decision : MD
37
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ECONIS (ZBW)
162
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1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
3
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
4
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
5
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
6
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
7
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
8
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
9
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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