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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Innovation
Price competition
Marketing management
100
Marketingmanagement
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Theory
22
Consumer behaviour
17
Konsumentenverhalten
17
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competitive strategy
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
SpringerLink / Bücher
8
Cogent business & management
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Omega : the international journal of management science
4
Technological forecasting & social change : an international journal
4
Asia Pacific journal of marketing and logistics
3
Die Betriebswirtschaft : DBW
3
Gabler Edition Wissenschaft
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
International journal of innovation and technology management
3
Journal of business strategy
3
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ECONIS (ZBW)
22
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
5
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
6
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
7
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
8
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
9
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
10
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
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