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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Marketing intelligence & planning"
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Marketing management
122
Marketingmanagement
122
Marketing
51
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14
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Brem, Alexander
5
Brennan, Ross
4
Ardley, Barry
3
Melanthiou, Yioula
3
Simkin, Lyndon
3
Caemmerer, Barbara
2
Fearne, Andrew P.
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Grace, Debra
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Harker, Michael
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Kumar, Prashant
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Melewar, T. C.
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Paliwoda, Stanley J.
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Taylor, Nick
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Thrassou, Alkis
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Vos, Lynn
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Aarikka-Stenroos, Leena
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Abosag, Ibrahim
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Adam, Stewart
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Agbemabiese, George Cudjoe
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Agnihotri, Raj
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Ahiauzu, Augustine I.
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Ahmadi, Zahra
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Akroush, Mamoun
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Al-Mohammad, Samer
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Au, Alan Kai Ming
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Baccarella, Christian V.
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Bal, Anjali
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International journal of technology marketing : IJTMkt
Marketing intelligence & planning
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
286
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
156
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1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
3
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
4
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
5
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
6
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
7
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
8
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
9
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
10
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
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