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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Psychology & marketing"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
~type_genre:"Fallstudie"
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International journal of technology marketing : IJTMkt
Psychology & marketing
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
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Handbook of research on integrating social media into strategic marketing
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Crowdfunding : the corporate era
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CIOs and the digital transformation : a new leadership role
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Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
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